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Winners or Warriors? Learn how to identify the personality of your target...
Do you know your target audience? That question seems very simple, but most of the time the answer can bring a union of personal experiences. Of course that your opinion of your target its very...
View ArticleKnow Navegg EveryBuyer
For the past 6 years Navegg has been studying methodologies to learn details about internet users and developed solutions to make the digital environment more intelligent. The knowledge gathered is...
View ArticleThe new version of the DMP Navegg Publisher
The new version of the DMP Navegg Publisher has an Audience Kit that enables good commercial presentations, showing the consumption profiles in each of the 13 industries – Navegg EveryBuyer. The new...
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Knowing Navegg’s data
Navegg’s core work lies in understanding online consumer behavior. They are classified into more than 1,400 segments. Among these classifications are demographic data, purchase intention, technologies...
View ArticleNavegg debuts in Europe
The Brazilian DMP Navegg, founded in 2008 in Curitiba, has started their operation in the European market, coming from a background of three years of international operations in other Latin American...
View Article6 cases of data use that optimizes results
The use of data in an intelligent way has brought benefits for business from different niches and improving their process and results. The data provides knowledge about audience that allows campaigns...
View ArticleNavegg’s targeting criteria guarantee that ads be seen just for people; not...
At every 3 dollars spent on online ads, one is lost in fraudulent ads. The numbers come from the IAB research done in partnership with a digital security company. The study reveals that fraudulent ads...
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All Navegg tells you about your audience
Navegg offers more than 1400 characteristics about the audience of a site. All that data are organized and presented in the dashboard of our solution. Discover all the information that you will know...
View ArticleNavegg is now part of Dentsu Aegis Network
Navegg announces the participation in a shareholding movement with Dentsu, worldwide group of advertising agencies based in London which operates in 123 countries with more than 27,000 professionals....
View Article[Publisher] 4 contributions to the commercial team
Navegg has developed its resources thinking about the needs of its customers. In this post, we list four ways to use these resources to collaborate with the strategies of your commercial team. 1 – Do...
View ArticleGrupo Expansión signs agreement with Navegg
Headquartered in Mexico City, Grupo Expansión was founded in 1966 originally targeting business and finance news to the Mexican audience. A few years later, the company also launched titles in the...
View ArticleCity Express Hoteles Taps Navegg To Support Data And Targeting Strategy
Navegg today announced the adoption and deployment of its data management platform (DMP) by Mexico´s City Express Hoteles (BMV: HCITY). With Navegg, City Express Hoteles will be able to harness the...
View ArticleInvent selects Navegg to support its data strategy and improve customer...
Invent is the digital media arm of Grupo Imagen, which is a Mexican media conglomerate. Grupo Imagen traces its roots back to 1936 when its first radio stations started operating in Mexico. In 2003,...
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DMPs in Emerging Markets, challenges and lessons learned
I have been deeply involved in DMP/audience data projects in Emerging Markets for over a decade and decided that it was time to put down in words the key lessons learned of this incredible adventure....
View ArticleNavegg will help Streamlyn segment audience data in APAC, SEA & MENA Market
Streamlyn is a programmatic media agency operating out of Singapore and India with expansion going on to segment audience data in APAC, SEA & MENA Market. The company works with advertisers and...
View ArticleNavegg solutions for online advertising fraud
A campaign goes on the air and instead of reaching humans, it impacts robots. This type of online activity, online advertising fraud, unfortunately, is the work of people with malicious intent. It...
View ArticleNavegg launches new audience segments for Black Friday
The dynamics of Black Friday are already familiar to us: on one hand we have consumers taking advantage of lower prices to buy the products they want and/or buying early for Christmas. On the other...
View ArticleNavegg creates segments for commemorative dates
Always attentive to the targeting needs of advertisers, Navegg has more than 1400 features to outline the profile of Internet users’ behavior and use this information to generate insights, make...
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9 years of Navegg
Today, the 9th of October 2017, celebrates 9 years of Navegg. Of everything the company has achieved, our most important accomplishments are those related with our coverage, our solutions and our...
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543 new buying intention segments are now available to advertisers and portals
There were months of preparation and study. Navegg analyzed its base of 523 existing buying intention segments and heard from advertisers, agencies and portals in order to better understand what new...
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